If your business hours will change over the festive season, remember to use the ‘special’ hours option to let your customers know. A free Google Business Profile (formerly Google My Business listing) is an important tool for any small business that wants to be found online. Here’s how to get started. What is Google Business Profile? Google Business...
Launching, running and growing one business is an achievement that takes a considerable amount of time, enthusiasm and effort. In Pat McCarthy’s case, he has doubled down on his passions by launching two businesses – made possible by enlisting expert support along the way. Ask any of our small business advisers across WA and one of their favourite...
Are you a small business owner feeling overwhelmed by social media? Me too! I got a degree in communications well before anybody had smartphones or Facebook friends, and the word “content” was mostly used to describe somebody who was pretty happy with their life. I’ve learned everything I know about digital marketing on-the-job over the course of...
While navigating the uncertainty of COVID was a challenge for many small businesses, for popular Geraldton restaurant Skeetas, the pandemic proved a boon for trade. Western Australia’s hard border is likely to have played a role in the regional business’s uplift. Tourism Western Australia’s most recent Intrastate Market Profile showed that...
You may be entitled to compensation if your landlord is carrying out works that are causing disruption to your business. Some of the situations in which you can claim compensation are: if general works are being carried out by the landlord in your shopping centre or building the shopping centre or building are being redeveloped the disclosure...
Working towards #GenerationEquality is the theme of International Women’s Day, which is on 8 March 2020.
It can be a lonely road when you work from home. Here are our tips on how to beat the isolation for the benefit of your wellbeing and your business.
Having a clear refund and returns process can help you avoid being overwhelmed after the busy Christmas sales period. Here are some tips to help you get started.
“Like” it or loathe it, there’s no doubt influencer marketing has become a powerful marketing tool in recent years. But will it work for your business? Influencer marketing (also known as branded content) is a form of social media marketing which involves promoting a product or service through someone with a large social media following. If you’ve...
If your business sells any kind of unpackaged, ready-to-eat foods, it’s important to keep your customers safe from food-borne illnesses. Here’s what you need to know about the new food safety management standard introduced in Australia – and what action you need to take. It’s not pleasant to imagine the consequences for your customers, business and...
Do you want to promote your business online but find it hard to know where to focus your attention? Being online provides your business with a number of benefits that shouldn’t be ignored. These range from making it easier for potential customers to find your business through to providing new sales channels to complement face-to-face sales. The...
While it might seem like a lot to get your head around, running an effective Google Ads campaign could have significant benefits for your business. A successfully run Google Ads campaign has the potential to help increase your traffic and sales. Planning is an important first step in any Google Ads campaign. Before you jump in and start creating...